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Privacy policy

Last updated: May 1, 2026

DJP Jewelers & Luxury Buyers (“DJP,” “we,” “us,” or “our”) operates this website and related services (the “Services”) to provide a Texas luxury marketplace for buying, selling, appraising, and servicing pre-owned jewelry, diamonds and gemstones, luxury watches, bullion, designer handbags, luxury accessories, and other high-value items.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our Services.

By accessing or using the Services, you acknowledge that you have read and understand this Privacy Policy.


Personal Information We Collect

Information You Provide

  • Name, email address, phone number
  • Billing and shipping address
  • Payment and transaction details
  • Communications (messages, inquiries, reviews)
  • Information related to items submitted for sale, appraisal, or trade

Automatically Collected Information

  • IP address and device identifiers
  • Browser, network, and usage data
  • Interaction with pages and features
  • Cookies and similar tracking technologies

Information from Third Parties

  • Payment processors
  • Analytics and marketing platforms
  • CRM systems
  • Advertising partners

How We Use Your Information

Provide Services

  • Process purchases, sales, and transactions
  • Facilitate shipping, returns, and customer support
  • Manage accounts and preferences

Nature of Our Services

DJP Jewelers & Luxury Buyers operates as a multi-service luxury marketplace that includes:

  • Purchasing items directly from customers (buyback services)
  • Selling pre-owned luxury goods, including jewelry, diamonds, luxury watches, and designer handbags
  • Providing professional jewelry and watch appraisals
  • Offering repair and related services

All items sold through our Services are pre-owned unless explicitly stated otherwise.

In connection with these services, we may collect and process personal information necessary to:

  • Evaluate items submitted for sale, trade, or appraisal
  • Verify identity and transaction details where appropriate
  • Communicate regarding service requests, repairs, or valuations
  • Complete high-value transactions securely
  • Maintain records for business, legal, and compliance purposes

Appraisals and evaluations, including those related to diamonds, gemstones, and luxury goods, are based on professional judgment and available market data at the time of assessment.


Marketing & Personalization

  • Send marketing communications (email and SMS where permitted)
  • Deliver relevant advertising

Analytics & Improvement

  • Understand user behavior and improve Services

Security & Legal Compliance

  • Detect, investigate, and prevent fraud or misuse
  • Comply with legal obligations and enforce policies

Legal Basis for Processing (EEA and UK Users)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal information under the following legal bases:

  • Contractual necessity
  • Legitimate interests
  • Consent
  • Legal obligation

How We Share Information

We do not sell your personal information.

We may share information with trusted service providers for business purposes:

Platform & Infrastructure

  • Shopify (hosting, checkout, payments)

Analytics Providers

  • Google Analytics
  • Microsoft Clarity
  • Shopify Analytics

Advertising & Retargeting Platforms

  • Google Ads
  • Meta (Facebook and Instagram)
  • TikTok
  • Pinterest

CRM & Marketing Systems

  • HubSpot
  • Klaviyo

Website Integrations

  • Third-party tools such as ElfSight

All providers are required to protect your information and comply with applicable data protection standards.

We may also disclose information:

  • To comply with legal obligations
  • To protect rights and safety
  • In connection with business transactions

Relationship with Shopify

Our Services are hosted and powered by Shopify. Shopify may collect and process personal information to provide and improve its services.

Shopify Privacy Policy:

https://www.shopify.com/legal/privacy

Shopify Privacy Portal:
https://privacy.shopify.com/en


Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Operate and secure the website
  • Analyze traffic and performance
  • Personalize content and advertisements

These technologies may collect information such as IP address, device identifiers, and browsing behavior.

Where required by law, we obtain your consent before using non-essential cookies.

You can manage your preferences at any time through our cookie consent banner.


Accessibility

We are committed to making our website accessible to all users, including individuals with disabilities. For more information, please review our Accessibility Statement.

https://djp-jewelers.com/pages/accessibility


Sensitive Information

In limited circumstances, particularly in connection with high-value transactions and buyback services, we may collect certain sensitive personal information where required by applicable laws or for fraud prevention and security purposes.

This may include government-issued identification and, where legally required, additional verification information such as biometric identifiers (for example, fingerprints) collected during in-person transactions.

Where required by law, we obtain explicit consent prior to collecting certain types of sensitive or biometric information, including during in-person transaction intake and prior to completing certain high-value purchases or buyback transactions. Individuals may decline to provide such information; however, certain transactions may not be completed without required verification.

We collect and process this information solely for purposes such as:

  • Identity verification
  • Fraud prevention and theft deterrence
  • Compliance with applicable laws and regulations
  • Recordkeeping obligations related to high-value transactions

In accordance with applicable laws, certain transaction-related information may be reported to authorized third-party systems or databases used for regulatory compliance and law enforcement purposes.

Sensitive information is handled with enhanced safeguards and is accessible only to authorized personnel and systems necessary to fulfill these obligations.


Children’s Privacy

Our Services are not intended for individuals under 18. We do not knowingly collect personal information from minors.


Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information. However, no system can guarantee absolute security.


Data Retention

We retain personal information only as long as necessary to:

  • Provide Services
  • Comply with legal obligations
  • Resolve disputes

Your Rights

General Rights

Depending on your location, you may have the right to:

  • Access your personal information
  • Request correction or deletion
  • Opt out of targeted advertising
  • Request data portability

We honor Global Privacy Control (GPC) signals where applicable.

You may exercise your right to opt out of certain data sharing or targeted advertising activities by visiting our Data Sharing Opt-Out page:
https://djp-jewelers.com/pages/data-sharing-opt-out


Additional Rights (EEA and UK)

If you are located in the EEA or UK, you have the right to:

  • Object to processing
  • Restrict processing
  • Withdraw consent

You also have the right to lodge a complaint with your local data protection authority.

Some data processing may be handled by third-party providers such as Shopify.


Third-Party Websites

Our Services may contain links to third-party websites. We are not responsible for their content or privacy practices.


International Data Transfers

Your information may be transferred to and processed in the United States or other jurisdictions.

Where required, we use appropriate safeguards such as Standard Contractual Clauses.


Limitation of Liability

To the fullest extent permitted by law, DJP Jewelers & Luxury Buyers shall not be liable for any indirect, incidental, or consequential damages arising from the use of the Services or any unauthorized access to personal information.


Dispute Resolution

Any disputes relating to privacy or data use shall be resolved through binding arbitration in the State of Texas, unless otherwise required by law. You agree to waive participation in class actions.


Terms of Service

Your use of our website and Services is also governed by our Terms of Service. Please review our Terms of Service for additional terms, conditions, disclaimers, and limitations that apply to purchases, buyback transactions, appraisals, repairs, and use of our Services.

https://djp-jewelers.com/policies/terms-of-service


Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted with a revised “Last updated” date.


Contact Information

DJP Jewelers & Luxury Buyers
2401 Fountain View Dr. #100
Houston, TX 77057, USA

Email: support@djpdiamonds.com
Website: https://djp-jewelers.com